Bob Lutz, GM Blogger Interview

Lutz was CEO of Exide Technologies[1] until the year it filed for bankruptcy [2], and President of Chrysler Corporation, where he oversaw the development of the Dodge Viper, Plymouth Prowler and Chrysler LH platform automobiles.

He was also a Vice President at Ford Motor Company, where he led the creation of the Ford Sierra, initiated development of the original Ford Explorer and spearheaded importation of models from Ford of Europe to the United States under the short-lived Merkur brand, which had disappointing sales figures. The failure of this initiative hurt his political position at Ford and may have contributed to his departure for Chrysler. He was a frequent internal political rival of eventual Ford CEO Red Poling.

He probably interview about the press and he states the blogging technique to make success.